Build Trust and Transparency
Hospitality is all about trust. Guests want to know that the view from the balcony is exactly as beautiful as advertised. A live stream provides real-time proof, reassuring guests that your property delivers on its promises. Transparency leads to confidence and confidence leads to bookings.

Create the Most Visited Page on Your Website
Once launched, your webcam becomes a traffic magnet. Visitors return again and again to check the weather, sunsets, or events happening live at your property. Over time, this page often becomes the most visited section of your website. That consistent engagement is marketing gold.

Convert Viewers into Guests
Every viewer represents a potential customer. Surround your live stream with calls to action: “Book a Room,” “Reserve a Table,” or “Plan Your Stay.” By pairing stunning live visuals with direct booking links, you turn casual viewers into paying guests.

Amplify Social Media Reach
Live webcams generate highly shareable content. Guests and local fans love posting clips and screenshots, giving you free word-of-mouth exposure. Sharing a live view of your rooftop bar at sunset or a bustling patio in the evening can quickly go viral and put your property on the map.

Affordable, Always-On Marketing
Compared to traditional advertising campaigns, a webcam is a remarkably low-cost, always-on marketing channel. Once installed, it requires minimal maintenance and continuously promotes your property 24/7, attracting both new and repeat visitors without ongoing ad spend.

Differentiate from the Competition
In competitive hospitality markets, unique experiences set you apart. A live stream highlights your best features, whether it’s skyline views, waterfront dining, or a lively restaurant atmosphere, creating a compelling reason for guests to choose your property over others.

Conclusion
A webcam is more than just a gadget; it’s a proven tool for hospitality businesses to boost visibility, strengthen brand trust, and increase bookings. With the right placement and integration, live streaming can become one of the most effective marketing investments your hotel or restaurant ever makes.

The post How Live Streaming Webcams Boost Hospitality Revenue appeared first on HDOnTap.

Below, we break down everything that goes into the process – from permits and equipment to off-grid power and installation.

Step One: Permits & Wildlife Protection

Bald and golden eagles are protected under the Bald and Golden Eagle Protection Act, meaning camera installations near a nest require federal approval. Here’s what’s typically needed:

• A Special Purpose Utility Permit (SPUT) from the U.S. Fish & Wildlife Service
• State wildlife agency approval (varies by state)
• Written permission from the landowner or managing authority
• Strict adherence to seasonal timing—installations must be completed outside of nesting season, typically late summer through early winter. Eagles in the southern U.S. often nest earlier than those in the north.

Following these regulations is essential to protect both the eagles and your project.

Site Evaluation: Access, Safety & Visibility

A professional site assessment is critical to determine feasibility and success. Key questions we address include:

• Is the tree healthy and structurally sound?
• Are there suitable branches above or near the nest for camera mounting?
• Can a boom lift access the tree, or is a professional tree climber required?
• Is there grid power nearby, or is off-grid solar necessary?
• Is there internet access, or will we need to deploy fixed wireless, Starlink, or another uplink?
• If using Starlink, is there a clear view of the sky within 150 feet?
• For solar, does the location offer strong southern sun exposure?

Selecting the Right Camera(s) and Audio Equipment

We recommend rugged, outdoor-rated IP camera systems designed for continuous operation in challenging environments. Key features include:

• High-resolution video: 1080p, 4MP (2560×1440), or 4K Ultra HD
• Infrared or Starlight technology for low-light/nighttime viewing
• AAC audio compression for optimal sound quality and streaming compatibility
• PTZ (Pan-Tilt-Zoom) capabilities for dynamic remote control and detailed nest views

PTZ cameras allow viewers to zoom in on the nest bowl, chicks, feedings, or branching events—all without physical intrusion.

Proper Mounting & Protection Techniques

Mounting and protection techniques can make or break a wildlife live stream. Here are our key best practices:

• Run all cabling (Ethernet, audio) in protective conduit—we recommend aluminum flex conduit for durability and protection from squirrels or raccoons
• Secure conduit neatly along the tree, avoiding dangling sections that could sway in the wind and damage cables
• Avoid screwing conduit directly into the tree; use friction methods or gentle ties. Once secured, camouflage the conduit with paint to blend in
• Pre-mount cameras on waterproof boards at ground level; run Ethernet through conduit before climbing
• Mount the camera 6–7 feet from the nest bowl, angled downward at 25°–30° for optimal viewing—never directly overhead, which can spook the birds and diminish viewer engagement

Power and Internet in Remote Locations

Remote eagle nest locations often lack power and internet – making system design a critical phase of deployment.

Power Options:

• Grid power (ideal when available)
• Off-grid solar systems with properly sized battery banks, PV arrays, and charge controllers

Internet/Network Options:

• Wired Ethernet (limited to 328 feet from the source)
• Fixed wireless backhaul when a clear line-of-sight to a networked location is available
• Starlink satellite internet, offering strong performance when there’s a clear view of the sky
• Cellular routers with external antennas (not ideal unless you have unlimited data and a routable IP—often only feasible for government agencies)
• All equipment—routers, PoE injectors, surge protection, and solar components—are housed in weatherproof enclosures, mounted on nearby structures or in-ground boxes.

Tree Climbing & Camera Installation

When a boom lift isn’t viable, experienced tree climbers are required. We coordinate closely with climbers to:

• Review mounting plans and safety procedures in advance
• Provide real-time installation guidance via FaceTime or Zoom
• Test the camera feed live while the climber is in the tree
• Confirm video framing, lens clarity, audio levels, and stream integrity on-site

This live support ensures everything is perfect before the climber descends – minimizing repeat climbs and wildlife disturbance.

Going Live: Streaming Setup & Viewer Experience

Once the system is installed and online, HDOnTap handles stream setup and optimization:

• Video/audio encoding and bandwidth management
• Time-lapse video integration
• Branded stream player with overlays, logos, and sponsor graphics
• Simulcasting to YouTube, Facebook Live, and other platforms
• 24/7 stream monitoring, uptime alerts, and technical support

We work with your organization to embed the stream on your website, engage your audience, and build long-term viewer interest.

Ongoing Maintenance & Support

When installed correctly, an eagle cam can run for years with minimal upkeep. Off-season maintenance includes:

• Cleaning the lens and microphone cover
• Ensuring cabling remains secure and undamaged
• Trimming any vegetation obstructing the view
• Verifying camera mount integrity
• Checking microphone wind protection
• Replacing batteries or cleaning solar panels, as needed

Ready to Launch Your Own Live Eagle Nest Camera?

If you’re ready to bring the beauty of a bald eagle nest to the world, HDOnTap is your trusted partner. We’ve installed and supported some of the most popular eagle nest cams across North America and specialize in helping organizations bring their unique wildlife stories to life.

Fill out our Project Discovery Form to schedule a free consultation and start planning your eagle cam installation today.

The post Setting Up a Successful Live Streaming Camera on an Eagle’s Nest: What It Really Takes appeared first on HDOnTap.

It’s 2025! Embedding live video on your website is not only beneficial, it’s crucial to growing your online presence. As a business owner, your relationship with your returning customers as well as gaining new customers is priority number one. Live streaming directly on your website is an easy low cost way to meet or exceed your marketing goals. 

Increase Traffic to Your Website

Unique content is king to your website. While free live streaming on social media platforms is great, you can connect directly with your audience and draw in traffic with a live streaming video player on your website. Create excitement about your brand, organization, hotel, resort or attraction with content that is engaging. This kind of unique content increases key analytics like, time on page, page views and even sales leads. Still images and text are no longer enough, potential customers are thirsty for video content. Engage with your website viewers by broadcasting your location’s breathtaking views, exotic scenery, first class amenities and/or up-to-date weather conditions with real-time live HD video on your website. Live video can organically broaden your online audience reach, bringing in unique visitors to your site and prompt those new visitors to return. When used correctly, implementing live video with key SEO boosting factors in mind, you can expect increased traffic without the cost of online advertising or time-consuming content creation. 

Expand Your Marketing Opportunities

Most marketing plans in 2022 are zeroing in on live video, with good reason! Live video offers your business potential to expand B2B opportunities, back linking, new partnerships and more.  YouTube uses live video as an advertising opportunity, allowing publishers to monetize their content. What if you could do the same, but with your own advertising? Using HDOnTap’s professional live HD video streaming services you have the ability to add pre- and mid- roll advertisements directly on the webcam video stream. Advertise current company promotions or upcoming events. Monetize your webcam content by allowing other businesses to advertise on your live webcam stream or on the surrounding areas of the webcam page. Link building is still important to Google’s ranking algorithm. Your live player is an easy way to backlink and build qualified traffic to your site. Travel blogs, wildlife blogs, city and community web pages may share similar interest in your live stream, your online authority boosts when other websites link to your live player. Additionally, you have the ability to create new embeds of your live stream for even greater online visibility. The embeds you create can be easily customized with all of your branding and link back to your website. Share your live content with news and press web pages to gain more site traffic and broaden your audience. This potential is yours to unleash with the power of live streaming! 

Simplify Your Social Media Strategy

It’s widely known and accepted that videos outperform photos in 2022. The crux of video content is the process; it involves a bit more effort than still photography. Imagine having video content that is relevant to your business and available daily without any fuss. Your live stream can be recorded automatically on the spot, during certain times of the day, as well as daily ready-to-use timelapse clips. The video from your stream can be used both in the traditional social posting method or by sending your stream directly to Facebook, Instagram, YouTube, and Twitch. Live streaming on social media catches the attention of new prospective customers and encourages them to interact with your brand. It also gives you an edge over your competitors, to be transparent and build a loyal following. 

Increase Revenue for Your Business

By adding a live webcam to your website you have expanded your reach to an unlimited number of worldwide online viewers. Combine this with what we’ve mentioned, an increase in website traffic, utilization of additional marketing and social media opportunities to lead to an increase in company revenue. In the case of non-profit organizations, we’ve seen great success with the use of live streaming to promote donations. Create a bond with your viewers that inspires them to act and share your cause. 

Increase Website Ranking

The main advantage of adding a live webcam is the competitive edge. Your marketing department probably does extensive research about the searchability of your main keywords. It’s hard to expand on new keywords and write optimized content for your website without the site sounding like you are saying the same thing over and over again. With something new, relevant, unique and constantly updated your website has more authority than competitors. Embedding live video on your website with relevant keywords means search engines have a different variety of text to index. Live video on your website can also lower your bounce rate, viewers stay on the page longer and are less likely to become bored and exit. 

Here’s a quick guide to Optimizing your Live Video Player

• Give your live player a clear title, your headline for the stream is important, make sure it uses your target keywords and is catchy to draw in new viewers.
• Add descriptive text on the page to describe your live video content, think about the view, the weather conditions, what else is in the area, what the location is known for, etc.
• Consider adding a viewer chat to your webcam page, this further increases the viewer time on page and increases the frequency of site visits.
• Supplement your live video stream with a blog, if you can. If your live stream contains wildlife, an educational blog is a great way to boost your website’s SEO with more unique content. 
• Label your inbound links with an informative title like “ABC Resort Webcam” instead of “click here”. 

Ultimately there is so much potential that live video offers your business. With live video quickly becoming the dominant player in the online marketing atmosphere, it’s more important than ever to consider embedding live video. To learn more about how to get started with live video check out our quick start guide to live streaming or contact us to get started!

The post Why Add Live Video To Your Website appeared first on HDOnTap.

We’ve seen it all over the past 10 years and we’ve learned a lot about what works and does not work for effectively incorporating live streaming in your marketing strategy. 

1. DON’T JUST EMBED IT AND FORGET ABOUT IT 

The least successful webcams are the ones that are hidden and left alone. Make sure your webcam is on the main page of your website or the webcam link is easily visible. Promote your brand by placing your company logo on the video stream as a watermark overlay. Learn more about your viewers and their viewing habits by actively analyzing the performance of your live stream(s) by utilizing the Live Stream Analytics and Statistics data provided by HDOnTap. 

2. PROMOTE VIEWER ENGAGEMENT 

Incentivize your viewers to engage and return to your webcam each day by creating a contest or game. For example, create a contest “Share & Win!” Each time a viewer shares an image and tags your company and a friend on their social media page (Facebook, Instagram, Twitter, etc.) they are entered to win a product, service or gift card. By creating games and contests you are keeping your webcam viewers engaged and using your social media followers to spread the word about your webcam. 

3. TIME-LAPSE VIDEO 

Capture event highlights, construction site progress, extreme weather or beautiful sunsets using HDOnTap’s time-lapse feature. Auto-record a daily time-lapse video and replay this recording at night or when your camera is offline. Also, use these video clips in other marketing efforts such as sharing them on your own social media pages and YouTube. 

4. GO LIVE! 

Live video is changing the way brands interact with their audiences. A live video strategy engages viewers in immediate and authentic ways. Use tools like Facebook Live and YouTube Live to stream your live webcam. One benefit of using Facebook Live is your ability to engage with social followers by answering real-time questions and responding to real-time comments during your live stream. Streaming live gives you the ability to reach audiences at an unprecedented scale! 

5. FIND A PARTNER 

GET ON AIR PROMOTION 

Media outlet recognition will increase traffic to your website. References from trusted sources such as media outlets will also enhance your brand reputation. 

WEBCAM NETWORKS & LOCAL BUSINESSES 

Expand your webcam reach by making it visible on other websites such as webcam networks and directories, as well as on the websites of other local businesses. 

HDONTAP’S WEBCAM PORTAL

Add your webcam to HDOnTap’s webcam portal and expose your webcam to millions of viewers! 

The post Top Five Strategies for Successful Live Streaming Campaigns appeared first on HDOnTap.

Live webcams are an excellent low-cost marketing tool for your business. Live video is proven to be effective for boosting traffic to your website and telling the story of your business to potential customers. Nearly any industry can benefit from live webcams. Travel and hospitality can sell their beautiful ski or surf location to a wider audience, resulting in more online bookings. Live webcams can sell luxury destinations, create nostalgia and evoke emotion in viewers. You may be asking yourself, how? Let’s get into how live webcams can work for you and why this marketing strategy is well worth the cost of investment.

If You’ve Got It, Flaunt It

Too many webcams are hidden away and hard to find. A live streaming video feed is a huge asset to your website. A webcam will increase website visitors and boost SEO with unique real time updated content. That being said, make your webcam easily accessible on your website. Embedding your live video feed on your homepage is ideal. Google always prioritizes interesting content. Make sure your webcam view is interesting and worthwhile, and most importantly, make sure it is related to the reason your visitors came to your website in the first place. Your viewers will not return to your website unless it holds real relevance to them. For example, if you are a ski resort your visitors will want to see the beautiful views from your location and the weather & ski conditions.

Elaborate 

A webcam opens up a world of opportunities for you and your website visitors. Once you have generated interest, take it a step further. Anticipate questions you will be asked about your webcam: Where is it located? What is it looking at? Nearby attractions seen in the distance? Are there specific times of the day or year where activity happens? Answer those questions in depth for your viewers. It is also beneficial to provide a section of information about the possible problems users might encounter in viewing the webcam, as each user will have a different set-up, possibly different from any you’ve ever tested before.

Search Engine Optimization

A webcam is a great way into the rest of your website, plus they make fantastic, relevant content for search engines. ‘Webcam’ is one of the most popular search phrases today. Your webcam page is likely to be found first of all your pages. If you have a great webcam, other websites will want to link to it and one-way incoming links are extremely powerful in getting your website listed in the major search engines, particularly Google. Your webcam can generate these incoming links without you lifting a finger or paying an SEO company! 

Content and Keywords

Surround your webcam with related content using your website’s targeted keywords and phrases. You can bet your webcam will be the first thing found on your website from organic searches and will quickly become your website’s most popular page. But you do not want the wrong kind of visitor, so make sure the content is all relevant to your website and interesting to your target audience. 

Marketing and Social Media

Devise viral marketing techniques based around your webcam. Create “buzz” using social media platforms. With Integrated social media tools, HDOnTap’s video player makes it easy for your viewers to share your webcam views on social media sites such as Facebook, Twitter, Instagram and more! What’s better than having your webcam viewers working for you by spreading the word of your webcam via their own social networks! 

Reach Out to Others

A great way to increase webcam viewers is to add your webcam to third party websites. For example, partner with local businesses in the area and allow them to feature your webcam on their website. This is mutually beneficial because it will drive more traffic to their website and ultimately bring more visitors to your website as well. Another way to attract webcam viewers is adding your webcam to all the major webcam directories, including HDOnTap’s live cam portal page. This will help promote your webcam and help your website achieve higher, and more consistent search rankings. 

Press Release

A press release can be a great way to gain exposure for your webcam and your website. If you have a great view, why not shout about it? Every story has an angle and a simple press release can create a buzz. Use third party PR sites to gain valuable incoming links to your webcam. Don’t forget to talk about your webcam on all the forums and blogs you visit too! 

Live Cam Maintenance

Treat your webcam like you would any marketing campaign. It will perform for you, provided you give it the support it needs and keep tabs on its welfare. Your webcam can become your website’s, and your business’s single most useful asset but if it isn’t working, it isn’t earning! 

The post Maximize ROI With Your Live Webcam Investment appeared first on HDOnTap.

Deciding to Install a Live Streaming Webcam for your Business is a Big Decision, the last thing you need is more questions than answers. Make sure you’re choosing a streaming provider that acts as a partner in your business’s success rather than a cookie cutter streaming platform. Here are 5 things you should keep in mind when doing streaming platform research: 

Embed Player Personalization and Customization: Adjusting the Look and Feel to Match Your Brand

Live streaming platforms and providers are a much more saturated industry than in previous years. With more service providers available, comes more tedious competitor research. The most basic element of live streaming is the streaming player. Live streaming providers offer a variety of different player styles with varying levels of customization and features. Consider branding consistency. It’s important that the embed player matches the look and feel of your website and brand, but keep in mind, the more minimal the better, an embed player’s features and quality may be of more importance than appearance. Consider what features will allow you to maximize audience engagement, like live weather bugs, call to action buttons and streaming time out capabilities? 

Prioritize what features are most important to your brand goals and consider how those options fit in with your style, branding and other needs. Visit the HDOnTap features page, or contact us for a free trial to get first-hand experience with what HDOnTap has to offer!

Easy Onboarding and Ongoing Hand-in-Hand Support 

Is your staff equipped with the technical know-how to set up your live stream? A crucial deciding factor of live streaming webcams is the ease of use as well as reliable ongoing maintenance. Choosing a streaming provider that can guide you through the process is important. Your streaming partner should be readily available to support you and grow alongside your business. Whether your organization is large or small, if you have dedicated IT or not, no one has time for calling customer service and being put through unhelpful automated phone trees stating your problem again and again only to be misunderstood. Live streaming support doesn’t have to feel like you’re at a dead end when you face a challenge. You should feel fully set up for success with a team of experts at your service at every step of the process, from camera installation to embedding the stream on your website and ongoing monitoring of the camera and stream. Make sure your team is available to answer questions and solve any hiccups you may encounter, not only in the onboarding phase but for the duration of your live streaming! 

HDOnTap is here to support your webcam from day one! From a dedicated Project Manager to live and self-service support options, our goal is to help your live stream thrive!

Real World Expertise Makes A World of a Difference

Simply put, some companies just don’t have enough hours under their belt. HDOnTap’s team collectively has over 20 years of experience in the industry. As pioneers in the world of live streaming, we’ve seen the industry as a whole boom and being part of that explosion has taken us around the world, installing complex off-grid solutions, climbing 75 ft. into trees to install eagle nest cams and engineering entire networks of cameras to live stream for millions of viewers. What does this mean? We’re prepared for any and every situation. When looking for a streaming partner, it’s important to consider reputation and expertise. What other clients does this streaming provider work with? What does their portfolio look like? What are their current certifications and partnerships? HDOnTap has worked with a multitude of clients and has many years of experience with all kinds of live camera installs. Check out their live streaming portfolio and case studies with clients of various industries. 

Consider a Collaborative Streaming Partner that Promotes Your Growth

When researching live streaming you may find that the basic or entry level streaming plans require you to make a sacrifice, between paying more per month and having additional advertising or logos on your live stream player, on your website! Be sure you understand clearly the agreement you choose to sign, specifically when it comes to advertising and promotions. Allowing your streaming services provider to promote your stream can be of great benefit to you, gaining exposure and drawing more traffic to your website. But ensuring that they are appropriate backlinks and information about your business in their promotions to capitalize on this new audience. HDOnTap is pleased to promote our clients’ webcams to over 35,000 users via our cams newsletter and social media following!  Additionally HDOnTap’s customers opt-in to be part of the expansive HDOnTap network of cams, on our website you can gain a fresh new audience eager to learn more about your business and support your cause. It’s a win-win for our customers, gaining fresh exposure while also streaming on your website at no extra cost for the additional backlinks, audience growth and traffic. 

Transparent Pricing that is Fine Tailored to Your Business

Reading the fine print and paying for quality streaming is important. Make sure you understand how your streaming services provider calculates your usage, and how that may cause your bill to change from month-to-month. Common options include bandwidth usage (how much data your streaming consumes) or total viewer hours (how many viewers watch your stream for how long), as well as what features are utilized in your plan. The ability to fine tune your plan and monthly streaming flexibility may not be possible with large streaming providers. We take pride in being a smaller family-owned and operated streaming service provider. Which means we’re upfront with you about pricing and want to see you succeed with live streaming. 

Our team can advise you on the best plan to fit your needs. HDOnTap offers flexible billing options including discounts for extended contracts and monthly payments on equipment packages (on approved credit). Our streaming plans are tailored to your business needs and can be customized based on what you need, so you’re not paying for features that aren’t being utilized.

The post Tips on Finding a Live Streaming Provider appeared first on HDOnTap.

Choose the Right Webcam Solution for Your Business

This can be a daunting task. You will want to consider the IP camera type – PTZ Camera (Pan/Tilt/Zoom) or Fixed Camera. Also, the right camera enclosure for your environment – self-cleaning enclosure for coastal environments, extreme cold enclosure, extreme heat… HDOnTap specializes in designing, building and installing webcam solutions to fit your business’s needs.  Whether a simple solution or an elaborate off-grid powered wireless network remote solution.    

Live Cam Placement

Choosing a location for your live cam, taking the sun and lighting into consideration is extremely important.   Proper mounting of the webcam is also something to consider – especially for large zoom cameras.

Choosing the Right Live Video Streaming Solution

The are many live video streaming service options including Time-Shift streaming, transcoding and adaptive stream delivery, Time-Lapse video and the list goes on.   HDOnTap representatives can help you choose the service that best fits your needs.

Make Your Webcam Visible

This is very important. Your own website should promote your live cam. Make the link to your live cam obvious and easy to find on your main landing page. Don’t burry the link in a pull-down tab or make it difficult to find. 

Use What You Already Have in Place

If you currently have an email newsletter, blog, Facebook page, Instagram, etc. – be sure to mention your new webcam. When you mention your new webcam include a link that links straight to your webcam page. 

Write a Press Release

Give your press release a captivating headline and an opening sentence that sums up the most important details of the message you are conveying. Tell the media what is special about your location or how you are using your webcam. 

Use Social Media

You can do more than just announce your new webcam on social media sites. Allow your followers to interact and share your live webcam content by Facebook “Liking” or sharing the live cam link with friends. Run promotions or contests such as a contest where people can take an image snapshot from your live webcam that includes a watermark logo of your company’s logo, share it on your Facebook page and the best image wins. Allowing viewers to share your webcam content on social media sites gives you the opportunity to reach a broader network of people. 

The post How to Drive Traffic to Your Webcam appeared first on HDOnTap.

If live streaming is not in your online marketing strategy right now– what are you really doing to grow your business? This easy to implement marketing move can put your business on the map, grow your audience, hit your marketing KPI’s and boost your SEO! 

The online marketing world is vast and can be overwhelming. Marketing your business, organization or non-profit doesn’t have to feel like running on a hamster wheel, when  you incorporate the right strategy. Live streaming is an easy marketing tool that offers untapped opportunities for your business. Think of your main goals for your business: Are you looking to boost your SEO? Are you seeking more video content for social and online platforms? Looking to build trust with your audience? There’s no fast fix or diet pill when it comes to trimming the fat on your marketing strategy, but what if we told you, live streaming is the answer to the gaps you’re looking to fill in your business plan?

Unique High Quality Video Content Made Easy

Marketers in 2022 know that video content is king. What better way to implement a video strategy than to invest in live streaming? A live streaming webcam offers the opportunity to capture and record video which you can use for a multitude of applications for your business. Social media is the necessary evil (if you will) and just cause for many a marketer’s headaches… Why? Because content creation, curation, editing, and scheduling is time consuming. What if you could capture enough video content in one day to last you the entire week of social posts? With time lapse clips and the ability to target your live stream directly to Facebook, Instagram, YouTube and Twitch, you take the guesswork out of the video content equation. 

Grow and Build Trust With Your Target Audience

In this day and age, your audience would rather view a video than read a sentence of text about why they should invest in your business. What’s more transparent and authentic than real time video? Live streaming doesn’t have to be you in front of the camera talking about what you provide, while it can be that, it could also mean live streaming in your warehouse while you work or live streaming a bird bath from outside your window. Whichever way you spin it, implementing IP cameras and live streaming for your audience to any capacity checks all the boxes that you’re looking for in terms of audience engagement. 

• Keeping your audience informed with the day-to-day of your business, live streaming gives your customers an authentic snapshot of your brand, leaving a lasting impression that can mean the difference between you and a competitor. .
• Content will maximize and grow your audience, reaching new eyeballs that you may have never achieved before
• Live streaming video is exciting, after all it’s live! Live video gets 10x more comments and 3x longer watch time than regular video. [source]
• Your audience is 39% more likely to share video content compared to traditional content. [99 Firms]

Boost your Organic SEO, Increase Website Clicks and Exceed your Crucial Marketing KPIs

Webcams and ip cameras are a relatively low cost to entry compared to the marketing value they offer for your business. Google loves unique, always fresh and up to date content, a live video feed of the waterfront view at your resort or the sunsets from the dock of your restaurant is exactly what Google loves; website content that is engaging and keeps viewers on the page longer.

The post Why Live Streaming is the Best Marketing Move For Your Business appeared first on HDOnTap.